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Evlin Marcelline

CEO INDOGO.ID

STARFINDO

Bali, Indonesia

2 profile visits

I build business control systems that ensure execution through structure, accountability, and automation—helping organizations scale beyond owner dependency.

My organisation

STARFINDO

STARFINDO

Government / Authority

JAKARTA, Indonesia

Starfindo (Startup for Industry Indonesia) is an official association under the supervision of the Ministry of Industry of the Republic of Indonesia, established in December 2022. It serves as a national hub connecting Indonesian startups, government, and industry stakeholders to accelerate technological solutions for society and industry. Starfindo’s mission is to: Build a strong ecosystem of tech startups in Indonesia. Act as a bridge between government and startups, fostering collaboration. Promote the use of Indonesian-made technology domestically and internationally. Support SMEs (IKM) in adopting digital and AI-driven innovations. Organize initiatives such as the Tech Link Summit to strengthen industrial growth. With thousands of startups under its umbrella, Starfindo positions itself as a technology problem solver and a key driver of digitalization and industrial innovation in Indonesia
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About me

I am a business automation strategist and system architect with over 20 years of experience in technology, business development, and operational system design.

I have worked across ERP, CRM, SCM, and marketplace integration, supporting more than 300 entrepreneurs in building scalable and structured businesses.

As the Founder and CEO of INDOGO, I focus on developing Business Control Systems that ensure execution through structured workflows, accountability, and automation. In practice, this includes integrating operational tasks with measurable outcomes—where completion directly impacts performance tracking and payroll processes.

This approach is further developed into COBOS (Control-Oriented Behavioral–Operational System), a framework designed to bridge the gap between planning and real execution.

I am also leading the development of AINI, an AI-driven digital medical platform aimed at improving operational efficiency and accessibility in healthcare systems.

My mission is to create systems that are not only efficient, but also sustainable, scalable, and human-centered—enabling organizations to grow without over-dependence on individuals.

Social media

Skills

  • Business process automation
  • ERP / CRM / SCM Systems
  • HRIS Integration
  • Business System Design Operational Control
  • digital transformation
  • AI for Business Operations
  • Healthcare AI (AINI) Strategy & Execution
  • Leadership & Scaling

Interests

  • AI & Automation
  • Digital Healthcare
  • BUSINESS SYSTEMS
  • Cross-border collaboration
  • emerging markets
  • Sustainable business

International markets of interest

Make a selection from the list provided:

BrazilRussiaIndiaChinaSouth AfricaEgypt EthiopiaIranSaudi ArabiaUnited Arab EmiratesIndonesia Other (Non-BRICS Country)

Marketplace (4)

  • Service

    Business Control System & Autopilot Implementation

    I help organizations implement business control systems that ensure execution, not just planning—integrating SOP, HRIS, and workflows into automated operations to reduce dependency, improve accountability, and enable scalable growth.

    • Consulting
    • Technology Transfer
    • Innovation management
    • Supply chain management
    • Education, Training & Qualifying
    Author

    Evlin Marcelline

    CEO INDOGO.ID at STARFINDO

    Bali, Indonesia

  • Project cooperation

    AI-Driven Healthcare & Operational Systems (AINI & COBOS)

    I am seeking partners to develop and implement AI-driven healthcare and operational systems (AINI & COBOS) to improve efficiency, decision-making, and execution in hospitals and large-scale organizations.

    • Project phase
    • Strategic Partner
    • Prototype available
    • Market Access Contribution
    • Technological contribution
    Author

    Evlin Marcelline

    CEO INDOGO.ID at STARFINDO

    Bali, Indonesia

  • Partnership

    Strategic Partnership for Business Systems & Automation

    I am seeking strategic partners to expand business system and automation solutions across international markets—integrating SOP, HRIS, and AI-driven frameworks to enable scalable, execution-driven operations.

    • Business
    • Joint development
    • Technology transfer
    • Testing of technology
    Author

    Evlin Marcelline

    CEO INDOGO.ID at STARFINDO

    Bali, Indonesia

  • Expertise

    Business Control Systems & Execution Framework

    Expertise in designing business control systems that bridge the gap between planning and execution through structured workflows, accountability, and automation. Focused on enabling scalable, execution-driven operations across organizations.

    • Healthcare
    • ICT Industry and Services
    • Food, Beverages and Agriculture
    • Industrial Equipment and Machinery
    Author

    Evlin Marcelline

    CEO INDOGO.ID at STARFINDO

    Bali, Indonesia